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Ronald Forester
22 North 22nd
Street
West New York, NJ 08904
Obtain marketing / management position in music
industry.
·
Experienced
promotions director for three national web sites focusing on new and upcoming
musical acts. All types of music covered from various perspectives.
·
Thorough
knowledge of music promotions specializing in Internet and radio campaigns for
newly released albums and singles.
·
Ability
to communicate on various levels with advertisers, artists, corporate clients
and media contacts.
·
Capable
of layout and design work.
·
Experienced
in digital imaging, including pixel editing with Adobe Photoshop and digital
halftoning.
·
Proficient
in copywriting.
·
Promoted
three times in one year period to Vice President In Charge of Marketing at
rockyourworld.com. Responsible for increasing article submission from area
freelance contributing writers. Edited and provided additional creative
guidance to contributors. Initiated various promotion campaigns involving live
music acts in coordination with local radio and television stations.
·
Successfully
launched promotional web site geared toward local rock bands in Virginia Beach,
Virginia. Focused promotions, link exchanges and advertising toward regional
exposure. Traffic increase of over 700% in first year. Response surveys
indicates successful regional penetration.
·
Awarded
designing woman of year award, (1997), for original artwork and marketing
campaign content geared toward promotion of non profit classical music concerts
in Newark-Delaware region.
Bangyourdrum.net,
Philadelphia, PA
June 1998 to Present
Web Site Manager / Editor – Chief editor for
rock band promotions company. Responsible for article submission, editing and
tour information updates for 38 bands. All site promotional material including
photographs, animation and music files are submitted for edits and proof
reading prior to release to site.
Infinity Outdoor Boards,
Wastewater, MD May 1996 to May
1998
Promotions Liaison –
Principal marketing consultant for outdoor billboard promotions company.
Inventory of 1,100+ boards extending from Washington DC to Albany, New York.
Initiated promotional campaigns for various regional retailers and business
concerns. Implemented myriad board rotation strategies to maximize exposure
over geographic areas of 5-100 square miles. Extensive use of survey data and
demographic analysis for targeted marketing efforts.
Braindrain Music, Buffalo,
NY January 1996 to May 1996
Promotions Editor – Wrote
various promotions for area concert tours. Introduced company to concept of on
line marketing with regional and potentially national focus. Outlined marketing
plan for Internet sales campaign in conjunction with area cable television and
radio spots.
University of Maryland,
Bertam, MD December 1996
B.S. Liberal Arts, Computer
Graphics Minor.