|
Toby McDoogle
58 Swan Drive
Bound Brook, NJ 08805
To work as part of an Internet promotions team.
Provide marketing services and expertise to national retail or service oriented
companies.
·
Designed
and launched three original web sites. Established content, links, and
measurable traffic flow in different trade areas. Sold operating sites to
larger corporate concerns.
·
Provided
written articles, original pictures and public domain artwork for site content
to regional brick and mortar retailer. Helped initiate first generation of
e-commerce site for retailer with 35 established clothing outlets across five
states.
·
Awarded
employee of year from etailernj.com magazine. Implemented web page
modifications during tenure. Credited with improving site traffic from 200 hits
daily to 1,000+.
·
Experienced
web site content manager and marketer. Well versed in Internet navigation,
copyright and intellectual property laws for the Internet.
·
Flawless
comprehension of English language.
·
Ability
to establish targeted marketing strategies for a large cross section of
potential products, based on demographic data and regression analysis.
·
Computer
skills include Adobe Photoshop, HTML, Perl, Matlab, and mySQL.
Bentelbow.com, Morristown,
NJ
October 1999 to Present
Webmaster – Responsible for all editing of
online articles relating to regional after hours and bar business in Northern
New Jersey. Coordinated various on line surveys and special promotions with
area radio and cable television stations. Site management duties included
updates of articles, pictures and artwork. Extensive use of FTP, HTML,
Photoshop and Java.
Toothandnail.com, Camden, NJ
May
1996 to September 1999
Web Page Designer and
Promotions Manager – Launched web site with focus on Philadelphia area
nightlife. Attracted various area sponsors and advertisers. Coordinated
reciprocal links with a multitude of New Jersey and Pennsylvania area web sites
geared to similar audience. Compiled list of contributing writers,
photographers and contributing editors. Increased traffic flow through use of
various localized media tools and web promotion tools. Sold site to Regional
liquor supplier.
Getaway Travel, Piscataway,
NJ
April 1995 to May 1996
Sales Agent / Assistant Site
Manager – Hired as travel sales agent. Creative and technical proficiency with
computers led to site manager, promotions director for local travel office.
Helped launch Getaway Travel web site. Site focus on advertising current rates
and special travel promotions.
Lehigh University, Lehigh,
PA June 1995
B.S. Advertising, Art
History Minor.
GPA – 3.5/3.9.